Writing
Notes from the LLM-grounding stack. Methodology, measurement, and the occasional polemic.
Google AI Mode gave opposite answers to the same lavender-as-bedding question depending on phrasing. The implication for GEO: query-variant testing is no longer optional.
DeepMind's new AGI Economics director is a behavioural economist, not a macro one. What that choice signals about how the lab reads the post-AGI economy.
Most GEO agencies can produce a visibility dashboard. Few can produce the line-level edit that actually moves your brand. Here's why.